Club Med地中海俱乐部于今年启动“Sportcation全球度假之旅” 企划

Core Insights - Club Med, a French resort brand under Fosun Tourism Group, announced the launch of the "Sportcation Global Vacation" initiative in 2026, focusing on four major sports scenarios: skiing, mountain, water, and land sports [1] - The brand has maintained a core focus on sports for 75 years and has developed a network of premium all-inclusive resorts over the past decade, establishing a sustainable and replicable global experience standard in the sports vacation sector [1] - The brand has successfully transitioned from a French-centric brand to a global one, with international customer sources becoming a core growth driver, covering markets such as China, North America, Brazil, and the UK [1] Market Performance - The Chinese market has shown remarkable performance, with a projected growth of over 50% in inbound tourism to Club Med's resorts in China by 2025 [1] - The overseas visitor proportion at Club Med's five all-inclusive resorts in China ranks first in their respective local markets, indicating strong product strength and market positioning [1]