广东省政府工作报告提及“媒体+”,在广西田阳粤桂协作一线引共鸣
Nan Fang Nong Cun Bao·2026-01-26 07:03

Group 1 - The Guangdong provincial government work report highlights the "Media+" initiative, which has significantly contributed to the branding and sales of agricultural products [2][3][5] - The "Media+ and Guangxi collaboration" has transformed from a concept into tangible results, driving the sales of characteristic agricultural products from Tianyang District to eastern regions, with a projected sales amount of 285 million yuan by 2025 [4][7] - The initiative has facilitated 11 promotional events in key cities like Guangzhou and Shenzhen, enhancing the recognition of Tianyang agricultural products in the Greater Bay Area [9][10] Group 2 - The "Media+" approach has provided real opportunities for local enterprises, leading to a substantial increase in brand value and sales, with one company reporting over 4 million yuan in sales through all channels in 2025 [14][18] - The initiative has also fostered direct connections between local producers and Bay Area buyers, resulting in long-term supply agreements worth at least 600,000 yuan for mango products [22][23] - The benefits of "Media+" extend beyond leading fruit companies, positively impacting the entire mango industry chain, including farmers and workers, with temporary labor wages reaching 150 to 200 yuan per day [26][27][30] Group 3 - The "Media+" initiative is effectively driving the entire agricultural value chain, contributing to rural revitalization in Tianyang, with a focus on enhancing brand image and market access for high-quality agricultural products [32][34]

广东省政府工作报告提及“媒体+”,在广西田阳粤桂协作一线引共鸣 - Reportify