平价雪糕重回顶流 雪糕“刺客”悄然退场

Core Insights - The news highlights the decline of high-priced ice cream brands like Zhong Xuegao, which is facing bankruptcy, while affordable ice creams under 10 yuan are dominating the market [4][6]. Group 1: Market Trends - Affordable ice creams are becoming the mainstream in the market, with prices below 10 yuan being the most popular [1][3]. - In various convenience stores and ice cream wholesale shops, the majority of ice creams sold are priced between 1 yuan and 10 yuan, with average prices around 3 yuan [1][3]. - Online platforms also reflect this trend, with many best-selling ice creams priced under 10 yuan, indicating a shift in consumer preference towards lower-priced options [3][4]. Group 2: Company Performance - Zhong Xuegao has recently filed for bankruptcy due to its inability to pay debts, with its products now limited in availability [4]. - Haagen-Dazs, another premium brand, is experiencing a decline in store traffic and has closed several locations, indicating challenges in maintaining its market position [4][6]. - The high profit margins of brands like Haagen-Dazs are becoming unsustainable in the current market environment, as consumers are increasingly opting for lower-priced alternatives that offer similar quality [6]. Group 3: Consumer Preferences - There is a growing demand for healthier ice cream options, with consumers showing interest in low-sugar and plant-based products [7][8]. - Companies are encouraged to innovate and adapt to changing consumer behaviors, focusing on quality and price competitiveness to ensure sustainable growth [7][8]. - The market is shifting towards mid-to-high-end products, with a focus on real quality rather than inflated prices, as consumers become more health-conscious [7][8].