智通财经网·2026-01-26 07:26Core Viewpoint - The current hotel industry is at a historical cycle bottom, with stock prices leading the fundamental recovery, suggesting a valuation repair is gradually starting [1] Group 1: Industry Overview - The hotel industry is expected to enter a new normal growth phase, with leading companies showing resilience in performance due to supply-side adjustments and demand policy options [2] - The RevPAR (Revenue per Available Room) for leading hotels is anticipated to rebound as the industry stabilizes, with a shift from occupancy-focused strategies to optimal RevPAR strategies [2] - The hotel REITs (Real Estate Investment Trusts) are providing capitalized opportunities for leading companies with operational efficiency advantages [2] Group 2: Company Performance - Leading hotel companies have shown non-linear growth characteristics, driven by cyclical turning points and capital integration, with long-term focus on scale and efficiency [1] - The valuation of leading hotels is influenced by macro supply-demand mismatches, with historical peaks reaching 40-50x during upcycles and dropping to 15-20x during downcycles [1] - Companies like Huazhu have demonstrated significant valuation expansion during mid-upgrade phases, while Atour has shown resilience by leveraging retail business to enhance valuation during industry downturns [1] Group 3: Market Dynamics - The current market dynamics indicate a divergence among companies, with leading firms benefiting from improved pricing power and operational efficiencies [2] - The growth of leisure travel and the decline in business travel demand are contributing to a favorable outlook for the hotel sector, supported by service consumption policies [2] - The ongoing valuation repair phase is characterized by different growth trajectories among leading companies, with Atour and Huazhu leading the charge in performance recovery [3]