Yum!(US:YUM) Huan Qiu Wang·2026-01-26 07:41Core Viewpoint - KFC has announced a price adjustment strategy, increasing delivery product prices by an average of 0.8 yuan, while maintaining dine-in prices unchanged, reflecting a normal market adjustment to optimize cost structures and provide high-quality services to consumers [1][4]. Group 1: Price Adjustment Strategy - The price increase applies only to delivery channels, with popular promotional packages like "Crazy Thursday" and "Weekend Madness" remaining at the same price, indicating a focus on protecting core consumers [1][5]. - KFC's previous price adjustments in December 2022 and December 2024 involved increases ranging from 0.5 yuan to 2 yuan, with promotional items also retaining their prices during those adjustments [2][5]. Group 2: Operational Scale and Cost Management - As of September 2025, KFC operates over 12,600 stores in China, leveraging its extensive network for competitive advantage, while also expanding into the coffee market with over 1,800 "KFC Coffee" locations [4]. - The company aims to adjust prices to cover rising labor, rent, and logistics costs, which are essential for sustainable development [4]. Group 3: Market Analysis - Analysts note that KFC's decision to raise delivery prices while keeping dine-in prices stable is a strategic response to rising costs in raw materials, labor, and logistics, which are common challenges in the restaurant industry [5]. - The small price increase for delivery services, combined with maintaining high-traffic promotional packages, helps alleviate cost pressures without significantly impacting price-sensitive consumers, thus supporting long-term brand competitiveness [5].