腊八粥暖人心，北京餐企线上线下齐发力开启“春节档”预热

Group 1 - The article highlights the significance of the Laba Festival as a cultural event that marks the beginning of the Chinese New Year celebrations, with various restaurants in Beijing launching seasonal dishes like Laba porridge and garlic [1][3] - Wangshun Pavilion Group has been conducting the "Laba Love Porridge" charity event for 21 consecutive years, expanding its reach to over 10 communities and 30 delivery stations in Beijing this year, providing free porridge to local residents and delivery workers [1][3] - The popularity of Laba porridge is evident, with the Huguosi Snack Store expecting to sell over 2,000 bowls on the festival day, showcasing the meticulous preparation process that includes over 20 ingredients [3][4] Group 2 - The restaurant industry is experiencing a surge in customer traffic as the Spring Festival approaches, with Haidilao reporting a more than 10% increase in customer numbers from January 19 to 21, and a 15% rise in the sales of beef and lamb products [3][4] - Haidilao plans to keep over 1,000 locations open on New Year's Eve and more than 1,200 on the first day of the New Year, introducing festive themed products and collaborations to enhance consumer engagement [3][4] - The combination of traditional cultural practices and modern marketing strategies is seen as a key driver for the recovery and growth of the restaurant industry during the peak consumption period of the year [4]