省政府工作报告首提“媒体 +”！清远“媒体+产业”让粤味珍品更加响亮

Core Viewpoint - The Guangdong provincial government report emphasizes the role of "Media +" in enhancing agricultural product branding and sales, particularly in the city of Qingyuan, which has successfully implemented this model to boost local agricultural industries and promote regional specialties [2][3][4]. Group 1: Agricultural Development - By 2025, the total output value of Guangdong's agriculture, forestry, animal husbandry, and fishery is projected to grow by 4.9% [3]. - The "Media +" initiative has significantly contributed to the upgrading of agricultural product brands and increased sales [3][4]. - Qingyuan has established itself as a pioneer in applying the "Media +" model to empower agricultural products, leading to successful market penetration for local specialties like Xiniu bamboo shoots and Yingde black tea [5][6]. Group 2: Media Empowerment - The "Media +" strategy in Qingyuan includes innovative approaches such as "Media + rural operation" and "Media + industry investment," allowing media to play a deeper role in the industrial chain [11][12]. - A comprehensive empowerment system has been created, integrating media resources with creative, branding, and technological aspects to enhance product visibility and market reach [13][14]. - The collaboration with influencers and media platforms has resulted in significant sales, exemplified by a two-day live stream that sold 40,000 kg of bamboo shoots [15][16]. Group 3: Economic Impact - The brand value of Yingde black tea has reached 5.178 billion yuan, making it the top regional public brand in the national black tea category [31]. - The export value of Xiniu bamboo shoots reached 15 million yuan from January to August 2025, marking a 50% year-on-year increase, with products being exported to countries like Vietnam and Cambodia [28][29]. - The overall output value of Lianzhou vegetable heart has surged from 600 million yuan to 2.7 billion yuan within three years, showcasing the effectiveness of the "Media +" strategy in elevating agricultural products to cultural symbols [41][42]. Group 4: Future Prospects - Qingyuan aims to continue deepening the "Media +" empowerment model to enhance the branding and market expansion of more local agricultural products, contributing to high-quality agricultural development across the province [45][46].