Core Viewpoint - The launch of the LALIGA CLUB APP marks the first global fan community based on Web3 technology, aiming to enhance fan interaction and engagement in China, coinciding with the countdown to the 2026 World Cup [1][2]. Group 1: LALIGA CLUB APP Features - The LALIGA CLUB APP introduces a dual membership system: founding members will have priority access to World Cup viewing parties and exclusive meet-and-greet events with players, along with physical merchandise like custom jerseys [2][3]. - Creative members will focus on content co-creation, earning platform points through event commentary and creative videos, which can be exchanged for merchandise and membership benefits [2][3]. Group 2: Strategic Projects - The launch of the i-520 Sports Art Interactive Center and sports recovery products signifies a comprehensive strategy in integrating digital and physical sports ecosystems [1][3]. - The i-520 center will serve as a physical venue for LALIGA CLUB APP members, offering immersive experiences and activities, thus bridging digital rights with real-world experiences [3][9]. Group 3: Market Context and Future Plans - With over 120 million La Liga fans in China, the APP aims to provide a more engaging and participatory experience, aligning with La Liga's strategy to reshape fan relationships [3][9]. - The collaboration is timely with the upcoming 2026 World Cup, as both parties plan to expand membership benefits and enhance online-offline interactions, leveraging the World Cup's traffic advantages [9]. Group 4: Company Overview - Tianji Holdings focuses on new consumption and digital technology, aiming to create a new consumption ecosystem that integrates culture, sports, tourism, and health [10]. - The company emphasizes technological innovation and has previously established a digital alliance through a "three-screen interaction" technology base, enhancing its position in the sports digital sector [6][10].
天机控股(01520)携手西甲中国 全球首个Web3球迷社区LALIGA CLUB APP正式上线 同步启动两大体育生态新项目