2026天猫超级新品盛典举办，加码新品扶持、致敬顶尖商业人物

Core Insights - The NEWty 2026 Tmall Super New Products Festival highlighted the impressive growth of new products in 2025 and announced key support measures for high-quality new products in 2026, including six major new product awards and a special recognition for women, linking business with public welfare and fostering industry innovation [1][16] Group 1: Growth Data and Brand Performance - Tmall serves as the primary launch platform for new products, achieving significant growth with over 16 million quality new products launched in 2025, a historical high, and over 30,000 quality new products achieving sales exceeding 1 million, representing a 35% year-on-year increase in quantity and a 34% increase in overall sales [2] - Leading brands shared exclusive methodologies for new product launches, with Adidas reporting a 25-fold increase in sales for its new Chinese-style series, and Pantene's new product achieving over 100 million new customer assets within a month of launch [4] Group 2: Awards and Recognition - Several brands received annual awards for their outstanding innovation and marketing performance, including Yaya, which achieved over 100 million in sales during Tmall Super Brand Day, and Talanis, which launched a children's running shoe that became the first Tmall super product to exceed 100 million in sales [5] - The Tmall Annual Business Person Award recognized three influential figures in the industry for their contributions to market evolution and innovation, including Gao Dekang from Bosideng, Adrian Siu from Adidas, and Jasmine Xu from Procter & Gamble [9][10] Group 3: Women's Empowerment and Social Responsibility - The festival established two special awards focused on women's empowerment, recognizing brands that integrate commercial practices with support for women's growth, such as Erdos Group and Estée Lauder, and honoring individuals like Ma Xiaoyu from L'Oréal for their contributions to women's rights [13][14] Group 4: Future Initiatives and Strategies - Tmall announced its core support measures for high-quality new products in 2026, committing to increase resource investment and enhance the success rate of new product launches through smarter tools, richer resources, and deeper value connections [16]