连续八年亮相达沃斯，喜家德非遗水饺成文化交流名片

Core Insights - The core viewpoint of the articles highlights the successful representation of Chinese dumplings by Xijia De at the World Economic Forum in Davos, showcasing the brand's commitment to quality and cultural heritage [1][2]. Group 1: Event Participation - Xijia De participated in the World Economic Forum from January 19 to 23, 2026, in Davos, Switzerland, where it was recognized as a representative of Chinese dumplings [1]. - The brand has been invited to serve at the Davos dinner for eight consecutive years, indicating its established presence and reputation on the international stage [2]. Group 2: Brand Commitment and Quality Assurance - Xijia De has established 36 central kitchens that ensure food safety through standardized production and cold chain logistics, creating a closed-loop system from ingredient acceptance to table presentation [1]. - The brand emphasizes the importance of quality by conducting rigorous testing of raw materials in its central kitchen laboratory before production [2]. Group 3: Cultural Engagement and Innovation - Xijia De aims to blend product innovation with cultural experiences, setting the 20th of each month as "New Product Day" to introduce seasonal ingredients and promote healthy eating [2]. - The brand has organized over 10,000 "Feeding the Elderly the First Dumpling" parent-child activities across 45 cities in 2023, integrating traditional filial piety culture into dining experiences [2]. Group 4: Global Expansion and Localization - Xijia De has expanded from a small city in Northeast China to over 900 stores worldwide, aiming to promote authentic Chinese flavors globally [3]. - The brand's overseas representatives express pride in the international appreciation for their dumplings and plan to deepen localized operations in foreign markets [3].