好客山东牵手北京地铁，探索文旅营销新方式

Core Viewpoint - The "Winter Tour Qilu Happy New Year" promotional event for Shandong's winter tourism was launched at the Chaoyangmen subway station in Beijing, utilizing a combination of subway advertising, ground promotion, and face-to-face sales to attract urban residents and tourists [1][2][11]. Group 1: Event Overview - The promotional event took place on January 25 at Chaoyangmen subway station, a high-traffic area in Beijing with an average daily footfall of 200,000 people [3][2]. - The event featured interactive experiences and promotional materials, including postcards, maps, and creative products, aimed at engaging the public and enhancing the appeal of Shandong as a travel destination [11][14]. Group 2: Target Audience and Engagement - The event successfully attracted interest from both local residents and tourists, with many expressing a desire to visit Shandong after engaging with the promotional activities [3][10]. - Participants included representatives from various "treasure cities" in Shandong, who actively promoted local attractions and products, highlighting the unique offerings of their regions [4][5][7]. Group 3: Marketing Strategy - The marketing strategy involved leveraging the subway as a "super lifestyle scene entrance," combining offline interactions with online promotions to maximize reach and engagement [11][13]. - The event aimed to address the challenge of attracting Beijing residents to Shandong by creating a personal connection through face-to-face interactions, thereby encouraging potential visitors to make travel decisions [13][14].