Core Insights - Beijing Off-road has achieved significant growth in 2025, marking a return to over one million units for domestic brands after six years, with over 200,000 units sold and a 72% year-on-year increase in deliveries of the boxy model [1][2] - The company emphasizes a transformation into a "user-centric enterprise," focusing on emotional value and community building among users, while also enhancing operational efficiency [2][3] Group 1: Performance Highlights - In 2025, Beijing Off-road's sales reached over 200,000 units, with the boxy model delivering 147,000 units, a 72% increase year-on-year, and monthly sales consistently exceeding 20,000 units [1] - The user structure has shifted, with personal users now accounting for 83% of sales, a 13 percentage point increase, and sales of rugged off-road vehicles nearly doubling to 76,000 units [1] Group 2: Strategic Initiatives - The company plans to launch six new models in 2026, including the BJ40 Explorer and BJ60, which will feature advanced technology and luxury elements, aiming for a comprehensive product matrix [2] - Marketing strategies include the "4,3,2,3" approach, focusing on brand events and user engagement through various activities and clubs to deepen connections with customers [3] Group 3: Future Goals - Beijing Off-road aims for a total sales target of over 300,000 units in 2026, with 200,000 units for domestic sales and 100,000 units for exports, indicating a strong push for global market expansion [3] - The company is committed to deepening its roots in user engagement and quality while embracing innovation to become a leader in the off-road vehicle market [3]
北京越野2025年销量破20万辆 2026年推6款新车拓局