“世界陶瓷之都”德化生肖瓷热销海内外

Core Viewpoint - The ceramic products shaped like horses are becoming popular in the New Year market, revitalizing the ancient ceramic art in the consumer frenzy of the Spring Festival [2] Industry Overview - In Dehua, known as the "World Capital of Ceramics," various ceramic companies are integrating technology and traditional craftsmanship to create zodiac-themed porcelain products that are not only popular in the domestic market but also exported to over 190 countries and regions [2] - The design of zodiac porcelain products incorporates elements like ingots, auspicious clouds, and copper coins, which resonate with contemporary aesthetics and consumer expectations [5][10] Market Demand - The "Super Horsepower" aromatherapy ornament has received thousands of orders within three months of its pre-sale, indicating a new consumer demand for zodiac porcelain that combines fun and meaning [10] - The acceptance of horse imagery and zodiac culture is notably high in overseas markets, including Europe, with countries like Russia and Poland showing a preference for horse-themed daily porcelain products [14] Economic Projections - The Dehua ceramic industry cluster is projected to reach a scale of 76 billion RMB by 2025, with an expected year-on-year growth of nearly 15% [20]