Jing Ji Ri Bao·2026-01-26 09:13Core Insights - The extreme heat in Southeast Asia, exacerbated by the El Niño phenomenon, has led to a surge in demand for cooling products, particularly air conditioners, cooling mats, and fans produced in China [1][2]. Air Conditioning Market - The Southeast Asian air conditioning market is projected to exceed $5.5 billion by 2025, with an expected annual growth rate of over 10% from 2025 to 2030 [1]. - The International Institute of Refrigeration (IIF) forecasts a 13.9% increase in room air conditioner sales in Southeast Asia in 2024, with Indonesia being a key market attracting international brands, especially Chinese ones [1]. Cooling Mats and Fans Market - The demand for cooling mats and fans in Southeast Asia has significantly increased, with sales in the Philippines reportedly growing several times compared to previous years [2]. - Chinese cooling mats, including ice silk and linen varieties, are gaining popularity in markets like Vietnam, Indonesia, and Thailand, thanks to advancements in materials and manufacturing techniques [3]. - Chinese fans are recognized for their variety, reliability, and affordability, catering to diverse consumer needs across the region [3]. Marketing and Distribution Strategies - Chinese companies are investing heavily in marketing channels, collaborating with major retail chains and e-commerce platforms like Lazada and Shopee to enhance product availability and consumer access [4]. - Partnerships with local retailers, such as Gree's collaboration with Thailand's Central Group, have facilitated better product placement and promotional activities [4]. Economic Impact - The influx of Chinese cooling products is stimulating trade in Southeast Asia, benefiting logistics, warehousing, and transportation sectors, and creating more job opportunities [5]. - Retail sectors are experiencing increased foot traffic and sales, with reports of Malaysian logistics companies expanding their operations due to high demand for Chinese air conditioning and fan products [5]. Social Impact - The widespread availability of Chinese cooling products is improving the quality of life for Southeast Asian residents, with no significant increase in heat-related hospital visits despite record temperatures [6]. - The popularity of these products is enhancing consumer awareness of Chinese brands and fostering cultural exchange [6]. - There is a growing demand for energy-efficient and environmentally friendly cooling products, which presents an opportunity for Chinese companies to innovate and contribute to sustainable development in the region [6].