Core Viewpoint - Yantai City is implementing a series of consumer promotion activities and policies to stimulate economic growth and enhance consumer spending during the upcoming Spring Festival, with a focus on innovation and community engagement. Group 1: Economic Initiatives - Yantai plans to issue a second round of 10 million yuan in consumer vouchers from February 10 to February 23, targeting various sectors such as dining and shopping to meet diverse consumer needs during the Spring Festival [1][2] - The city aims to promote consumption through a 2 billion yuan fund for replacing old consumer goods, which is expected to drive 13.6 billion yuan in consumption [1] - Yantai has been recognized as a national pilot city for "three new" consumption initiatives and has attracted 25 brand flagship stores, including InterContinental Hotels and Paris Baguette [1] Group 2: Consumer Events - A large-scale lantern festival titled "Joyful Colors: Lanterns Illuminate Yantai" is set to open on February 10, featuring 53 large light installations and various cultural performances [2] - The "Mountain and Sea Reunion: Citywide Shopping" New Year goods fair will take place on January 31, offering a one-stop shopping platform with 450 standard exhibition booths [2] - The "Happy Special Train: Community Market" initiative will launch on February 7, focusing on community residents and rural consumers, with at least 20 mobile sales vehicles participating [2] Group 3: Promotional Activities - During the nine-day Spring Festival holiday, Yantai will host 133 unique promotional events, including discounts, special sales, and cultural exhibitions, to enhance consumer engagement [3] - Local businesses are encouraged to offer special services such as New Year discounts, family reunion meals, and intangible cultural heritage experiences to attract consumers [3]
烟台第二轮千万元迎双节惠民消费券,定于2月10日至23日发放
Qi Lu Wan Bao·2026-01-26 09:34