Huan Qiu Wang·2026-01-26 09:44Core Viewpoint - The real estate market is undergoing a significant transformation from "incremental development" to "stock operation," with Longfor Group's operational resilience and strategic value becoming crucial for navigating this cycle [1] Group 1: Operational Performance - In 2025, Longfor Group achieved a contract sales amount of 63.16 billion yuan, with operational revenue reaching approximately 28.54 billion yuan, marking a historical high [2] - The operational business, contributing about 15.19 billion yuan and service business about 13.35 billion yuan, is becoming a stable foundation for Longfor's performance amidst market volatility [2][3] - Longfor's management aims to position operational and service businesses as the "growth engine" to address the demands of the stock era [2] Group 2: Commercial Investment and Asset Management - Longfor's commercial investment added 13 new shopping centers in 2025, bringing the total to over 100 across 26 high-energy cities, supporting rental income growth [3] - The company focuses on "refined operations" and "product iteration," enhancing customer experience through unique marketing initiatives and project upgrades [3] - The asset management segment, particularly the long-term rental apartment brand "Guan Yu," has maintained a leading position in the industry, enhancing product quality and occupancy rates [4] Group 3: Technology and Service Expansion - Longfor's service business, led by Longfor Smart Living, is evolving from traditional property management to a comprehensive smart city service provider [5] - The company has expanded its service capabilities across 13 categories, securing significant projects in various urban settings, showcasing its operational strength [5] - Longfor's investment in technology, including over 10 billion yuan in R&D, has led to the development of the HALO smart space management platform, enhancing service efficiency and quality [6] Group 4: Strategic Insights - Longfor's operational breakthroughs are a result of its "One Longfor" ecosystem, where commercial projects enhance residential and community services, creating a synergistic flow of benefits [7] - The transition from developer to service operator requires a long-term strategic focus, continuous product innovation, and a strong technological foundation [7] - Longfor's stable cash flow and profit from operational businesses help mitigate cyclical fluctuations in the development industry, providing essential support for the group's overall stability [7]