山东启动迎新春消费季，百亿资金精准促消费

Core Viewpoint - The "Yue Consumption Benefits New Spring" 2026 Shandong New Year Consumption Season has been officially launched, with a focus on stimulating consumer spending during the Spring Festival through significant financial support and diverse promotional activities [1][3]. Group 1: Financial Support and Investment - The provincial government will allocate over 27 billion yuan for the entire year, with a special investment of 7.5 billion yuan for this consumption season to activate the Spring Festival market [1][3]. - Key areas for funding include consumer goods trade-in programs, national consumption pilot demonstrations, elderly service consumption subsidies, sports event rewards, and tourism incentives [3]. Group 2: Thematic Activities and Coverage - The consumption season will feature a matrix of ten thematic activities designed to meet the festive needs of the public, including the "Qilu New Year Goods Shopping Festival," "Winter Travel in Qilu," and "Health Welcoming the New Spring" sports consumption [3]. - A total of 327 local特色促消费活动 will be organized across 16 cities, utilizing shopping districts, traditional markets, and tourist attractions to create vibrant new consumption scenes [3]. Group 3: Commitment to Consumer Welfare - The government emphasizes the connection between improving people's livelihoods and promoting consumption, aiming to ensure the successful implementation of policies that foster a prosperous consumption market [4]. - The initiative invites visitors to experience the cultural richness and unique flavors of Shandong, enhancing the overall consumer experience during the festive season [4].