Marriott International Announces Outstanding Global Growth and Milestone Achievements in 2025

Core Insights - Marriott International achieved significant growth in 2025, characterized by new brand offerings, expansion in midscale and luxury segments, and record growth in branded residences [1][2]. Growth and Expansion - The company grew net rooms by over 4.3% in 2025, adding over 700 properties and nearly 100,000 rooms, with more than 630 properties added through organic deals [2]. - Marriott ended the year with approximately 610,000 rooms in the pipeline, a 5.7% year-over-year increase, and signed nearly 1,200 organic deals globally, totaling 163,000 rooms [3]. - The Caribbean and Latin America region saw a record 94 deals signed, while the Asia Pacific excluding China region had 187 deals, and Greater China had 201 deals [3]. Brand Development - Marriott introduced several new brands in 2025, including the acquisition of the citizenM brand, adding over 35 hotels and nearly 9,000 rooms [5]. - The Series by Marriott brand was launched, with 37 properties (approximately 2,600 rooms) opened in India and 13 agreements signed for expansion in the U.S. and Canada [6]. - The Outdoor Collection by Marriott Bonvoy was launched, ending the year with over 30 open properties [7]. Midscale Segment Growth - Marriott's midscale segment saw extraordinary growth, with three brands now offering midscale options, totaling 216 open properties (approximately 27,000 rooms) and over 250 properties in the pipeline, representing over 50% year-over-year growth [8]. - City Express by Marriott ended the year with 158 open properties and 150 in the pipeline, expanding into new markets including Brazil and El Salvador [9]. - StudioRes had 4 open properties and 85 in the pipeline, while Four Points Flex by Sheraton closed the year with 54 open properties and 22 in the pipeline [11]. Luxury Segment Expansion - Marriott reinforced its luxury portfolio with a record-breaking 114 luxury deals (15,301 rooms), representing nearly 10% of the company's organic signings [12]. - The company closed the year with 296 hotels and resorts (approximately 60,000 rooms) in the luxury pipeline, with EMEA being the highest growth region for luxury [13]. - Notable luxury openings included The Lake Como EDITION and W Punta Cana, along with the opening of 10 luxury resorts, representing 1,400 rooms [14]. Branded Residences Growth - Marriott signed a record-breaking 55 residential deals, a 50% year-over-year increase, closing the year with 149 open locations and 175 in the pipeline [16]. - The growth in branded residences reflects sustained demand for luxury living experiences and the value proposition for developers [16].