Core Insights - The article highlights the proactive approach of the Bank of China (建行) in providing on-site banking services to farmers, enhancing their access to financial services during the busy farming season [1][2] - The initiative reflects the bank's commitment to inclusive finance and rural revitalization, demonstrating how financial services can be tailored to meet the specific needs of rural communities [2] Group 1: Service Implementation - The Bank of China staff provided on-site banking services to over 30 members of a vegetable cooperative, allowing them to open bank accounts and sign up for mobile banking without needing to travel to a bank branch [1] - The service was conducted efficiently, completing all transactions in just over two hours, showcasing the effectiveness of the bank's "Dragon Easy Walk + Grid-based" service model [2] Group 2: Financial Education - In addition to banking services, the staff conducted a financial knowledge session, educating farmers on safe banking practices and fraud prevention, thereby enhancing their financial literacy [1] - The use of local dialects and relatable scenarios helped in effectively communicating important information about account safety and fraud risks to the farmers [1]
建行临沂莒南支行：田间地头办业务 普惠金融暖农心