Snif Snax pet food makes UK dog treats acquisition

Group 1 - Snif Snax, a US-based pet-food supplier, has acquired its UK counterpart, Snif-Snax UK, which produces dog treats made with Scottish salmon [1][2] - The acquisition allows Snif Snax to achieve vertical integration from 'sea to snack', ensuring fresher treats for consumers and their pets, while also accelerating expansion into the UK and European markets [4] - Fireflight Capital Partners, the private-equity firm backing Snif Snax, plans to support significant investments, including further acquisitions and a new production facility in Miami [5] Group 2 - Snif-Snax UK, located in Maryport, Cumbria, sources salmon from local suppliers and operates independently from the US-based Snif Snax [2][4] - The Brown family, founders of Snif-Snax UK, will remain material owners of the business post-acquisition, indicating a continued partnership with Fireflight Capital [4][5] - The acquisition is part of a strategic move to control the majority of the supply chain and gain direct access to the European market [5]