添年味 ，促增收！田阳“壮山农鲜”好物亮相广西脱贫地区农产品年货大集

Core Viewpoint - The event "Zhuangshan Agricultural Fresh" showcases high-quality agricultural products from poverty-stricken areas in Guangxi, aiming to enhance sales and promote rural revitalization during the New Year shopping season [2][5][6]. Group 1: Event Overview - The agricultural product fair will be held from January 23 to 25, 2026, at the Nanning International Convention and Exhibition Center [2][3]. - The event is part of the initiative to deepen consumer assistance and help farmers increase their income [3][16]. Group 2: Product Highlights - The exhibition features a variety of local products, including fresh cherry tomatoes, dried mango, and Buluo rice, which attracted many visitors [9][10]. - During the fair, the total intended procurement amount reached 140,000 yuan (approximately 20,000 USD) from buyers of dried fruits and fresh fruits [11]. Group 3: Brand Development - "Zhuangshan Agricultural Fresh" serves as a key public brand for the region, focusing on high standards and quality to integrate local agricultural resources [14][18]. - The brand has successfully promoted local products to major eastern cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, enhancing its market competitiveness [18][19]. Group 4: Future Plans - The next steps for the brand include enhancing rural industry upgrades through brand empowerment and focusing on product standardization and quality improvement [22][23]. - The strategy will also involve expanding sales channels, leveraging media and e-commerce platforms, and utilizing digital methods to connect products directly to consumers [24][25][26].