更有底气！更有信心！广东省政府工作报告首提“媒体+”，引发与会代表及一线干部群众强烈共鸣

Core Viewpoint - The Guangdong provincial government work report introduces the concept of "Media+" to enhance agricultural product branding and sales, generating strong reactions from representatives and grassroots workers [3][4][9]. Group 1: Impact of "Media+" on Agricultural Products - "Media+" is recognized as a key factor for the global reach of "Yue" branded agricultural products and a significant boost for farmers' income [9][10]. - The introduction of "Media+" has led to the successful promotion of Meizhou's agricultural products, increasing local farmers' income and confidence in marketing their goods nationwide [12][13]. - The "Media+" initiative has transformed the West Niu bamboo shoots industry from low-value raw exports to a high-value market, with a focus on creating a comprehensive support system for agricultural branding [18][21][22]. Group 2: Case Studies of Success - The sales revenue of the star oil vine products reached approximately 11.9 million yuan, with a total output value exceeding 35 million yuan, showcasing the effectiveness of "Media+" in upgrading agricultural brands [32][33]. - The integration of the historical Newhui Chenpi industry with the star oil vine industry in Ningming County has led to a rapid expansion of the star oil vine planting area to 60,000 mu, benefiting 12,000 households with an average annual income increase of over 15,000 yuan [45][46][49]. - The "Media+" approach has significantly enhanced the recognition and sales of agricultural products from Tianyang District, with a reported sales figure of 285 million yuan to eastern regions by 2025 [68][69]. Group 3: Future Directions and Strategies - The Ningming-Yuegui cooperation team plans to deepen the "Media+" empowerment model, leveraging media resources to enhance the public brand of the star oil vine and improve market competitiveness [50][56]. - The strategy includes organizing promotional activities in major cities to further expand market coverage and enhance the visibility of local agricultural products [71][74]. - The "Media+" initiative is expected to continue driving growth across the agricultural supply chain, benefiting various stakeholders from production to processing [82][86].