值得买科技：以电竞为支点，系统拓展“兴趣+消费”融合模式

Core Insights - The first ZEF Worth Buying Technology E-sports Festival successfully concluded in Beijing, marking a significant step for the company in expanding the "interest + consumption" integration model in the e-sports sector [1] - The event was not just a single competition but a composite interest scene that integrated international-level CS2 competitions (ZEM), offline immersive carnivals (ZEC), and deep online platform interactions [1] - The festival attracted 16 top global teams, generating high-stakes matches that captured the attention of core e-sports audiences and broader content engagement [1] Company Strategy - Worth Buying Technology aims to upgrade e-sports from a singular viewing experience to a comprehensive consumption scenario that is participatory, experiential, and convertible [1] - The ZEC carnival featured seven themed exhibition areas, showcasing e-sports hardware, consumer electronics, and trendy lifestyle brands, directly engaging young users [1] - The coherent design of "event gathering attention, offline deepening experience, and online sustaining interest" effectively combined online content influence with offline immersive experiences, providing a platform for brands to communicate deeply with target users [1] Industry Implications - The exploration of the new "e-sports + consumption" pathway by Worth Buying Technology is expected to deepen engagement within specific interest circles while expanding the company's value growth opportunities [1] - This initiative is anticipated to inject new vitality into the company's long-term development [1]