Core Viewpoint - The company, Sanfu Outdoor, is actively expanding its presence in the outdoor sports market, particularly in skiing, by opening multiple stores and collaborating with international brands and athletes to enhance its product offerings and brand visibility [1] Group 1: Company Expansion - The company operates over 40 direct chain stores nationwide, selling a variety of outdoor products [1] - Sanfu Outdoor has opened 11 ski stores in various locations, including major ski resorts in Beijing and Jilin [1] Group 2: Strategic Partnerships - The company collaborates with X-BIONIC, a Swiss international shareholder, and renowned athletes like Marco Odermatt to boost the influence of X-BIONIC technology products in international competitions [1] - The company has established a skiing division, which includes the Sanfu Ski Club and X-BIONIC Ski Academy, providing a platform for professional exchange and learning for skiing enthusiasts [1] Group 3: Market Engagement - The company is committed to participating in regional activities that promote consumption and advocate for the ice and snow economy, adapting to various local policies [1]
三夫户外:公司共开设11家滑雪店