从古镇泗泾开始：乐游上海，品一碗人间烟火

Core Viewpoint - The article highlights the launch of the "Brilliant Fireworks" segment of the 2026 "Enjoy Shanghai During the New Year" series, organized by the Shanghai Municipal Bureau of Culture and Tourism, featuring various cultural and tourism activities centered around traditional Chinese New Year celebrations [1][4]. Group 1: Event Overview - The "Brilliant Fireworks" segment commenced with a lighting ceremony at the historical Sijing Ancient Town on January 16, marking the start of a series of lantern displays across Shanghai [4]. - The event aims to create an immersive experience for citizens and tourists, blending traditional cultural elements with modern festivities [4][8]. Group 2: Cultural Significance - The "Brilliant Fireworks" segment includes four thematic areas: "Culinary Fireworks," "Brilliant Fireworks," "Ink and Brush Fireworks," and "Craftsmanship Fireworks," showcasing Shanghai's rich cultural heritage [1]. - The "Rui Beast Welcoming Spring" lantern exhibition features traditional Chinese mythical creatures symbolizing good fortune, presented through the art of Shanghai lanterns, which is recognized as a national intangible cultural heritage [8]. Group 3: Interactive Activities - Sijing Ancient Town has introduced interactive activities, such as a digital guide for visitors to participate in a photography contest and collect stamps from local merchants, enhancing engagement with the cultural experience [10]. - The stamp collection activity encourages exploration of significant historical sites within the town, integrating cultural consumption with tourism [10]. Group 4: Broader Participation - Multiple ancient towns in Shanghai are participating in the lantern festival, each showcasing unique themes and cultural elements, contributing to a city-wide celebration [12]. - The event spans various districts, with each area offering distinct activities and displays, creating a comprehensive cultural tapestry across Shanghai [18].