值得买科技：以电竞为支点 系统拓展“兴趣+消费”融合模式

Core Insights - The first ZEF Tech E-sports Festival successfully concluded in Beijing, with the company aiming to leverage this event to systematically expand the "interest + consumption" integration model, transforming e-sports from a singular viewing experience into a comprehensive consumption scenario that is "participatory, experiential, and convertible" [2] Group 1 - The ZEF is not just a single event but a composite interest scenario that integrates international-level CS2 competitions (ZEM), offline immersive carnivals (ZEC), and deep online platform interactions [2] - The event gathered 16 top global teams, delivering several high-stakes matches that attracted core e-sports audiences and broad content attention [2] - The ZEC carnival featured seven themed exhibition areas, showcasing e-sports hardware, consumer electronics, and trendy lifestyle brands in high-interaction settings, directly reaching young users [2] Group 2 - The coherent design of "event gathering attention, offline deepening experience, and online sustaining interest" successfully combines online content influence with offline immersive experiences, providing a comprehensive space for partner brands to engage deeply with target users [2] - The exploration of the new "e-sports + consumption" pathway by the company is expected to deepen engagement within specific interest circles while expanding richer value growth opportunities, injecting new vitality into its long-term development [2]