Group 1 - The upcoming Spring Festival holiday has sparked a surge in travel enthusiasm, particularly among the student demographic aged 18-22, who account for over 20% of flight bookings during the pre-holiday period [1][3] - Travel platforms have adapted to the preferences of young travelers by offering social-oriented products and diverse experiences, such as camping and cultural exploration, to meet their desire for adventure [3][5] - The shift from "celebrating the Spring Festival" to "experiencing the Spring Festival" reflects a broader change in consumer behavior and travel patterns among younger generations [5][7] Group 2 - The trend of "reverse Spring Festival travel" is gaining popularity, with parents traveling to cities where their children reside, leading to a 35% year-on-year increase in reverse ticket bookings [8][10] - Major departure cities for reverse travel include Zhengzhou, Wuhan, and Xi'an, with destinations primarily in first-tier and new first-tier cities like Beijing and Shanghai, indicating a flow from central and western cities to urban centers [8][10] - To enhance the travel experience for older adults, airlines and travel platforms have launched initiatives to provide comprehensive support for passengers aged 55 and above, ensuring a smoother journey [10][12]
冬季假期旅游开启 春节市场有哪些新变化
Yang Shi Xin Wen Ke Hu Duan·2026-01-26 13:04