Guo Ji Jin Rong Bao·2026-01-26 13:33Core Viewpoint - KFC China has announced a price increase for its delivery products, with an average rise of 0.8 yuan, while dine-in prices remain unchanged [1] Group 1: Price Adjustment Details - The price increase is limited to the delivery channel, with specific price differences noted for various products, such as a 4 yuan increase for the "Juicy Beef Burger" and "Old Beijing Chicken Wrap" compared to dine-in prices [2][3] - Delivery prices for popular items like "Original Recipe Chicken" and "Golden Crispy Chicken" have increased by 2.5 to 3 yuan, with total delivery costs potentially exceeding dine-in prices by approximately 10 yuan when including delivery fees [2][3] Group 2: Rationale Behind Price Increase - KFC stated that the price adjustment is a normal market response to changes in operational costs, aiming to maintain stable and healthy operations [4] - This is not the first price adjustment due to cost pressures; a previous increase occurred in December 2024, with similar justifications regarding market cost adaptation [4] Group 3: Industry Context and Performance - The price increase reflects broader cost pressures within the fast-food industry, as evidenced by McDonald's recent price hikes on core items [4] - KFC's delivery sales have seen a significant increase, with a 33% year-on-year growth, contributing to over 51% of the company's restaurant revenue in the latest quarter [5] - Despite rising delivery costs, KFC's restaurant profit margin reached 18.5%, indicating effective operational efficiency [5] Group 4: Future Goals - KFC aims to achieve an operating profit of over 10 billion yuan by 2028, with plans to expand its store count to over 17,000 by that year [6]