2026年“非遗贺新春·寻味中国年”主题推广暨非遗年货购物月羊城开启

Core Viewpoint - The 2026 "Intangible Cultural Heritage Celebrating the New Year: Tasting Chinese New Year" theme promotion and intangible cultural heritage shopping month has been launched in Guangzhou, aiming to promote local intangible cultural heritage products and measures for public benefit [1]. Group 1 - The event features over 130 representative intangible cultural heritage projects from 15 provinces, municipalities, and regions, including Hong Kong and Macau, showcased for sale [3]. - The intangible cultural heritage shopping month will last until March 3, with various regions offering suitable intangible cultural heritage products, travel routes, and experiential services for the Spring Festival [3]. - The event aims to create new consumption scenarios for intangible cultural heritage, stimulating consumer vitality and becoming a new hotspot for innovation [3]. Group 2 - The launch includes a series of themed activities during the Spring Festival, such as "Lighting Up Chinese Lanterns," "Family Reunion with Food," and "Celebrating the New Year in Intangible Cultural Heritage Museums" [3]. - A video live-streaming event titled "Intangible Cultural Heritage Celebrating the New Year: The Flavor of My Hometown" has also been initiated [3]. - Concurrently, the Guangdong Provincial Department of Culture and Tourism is hosting a series of activities titled "Guangdong Goods Going Global, Delicious Food in Guangdong" [5].