中国赴美留学人数仍在下降 王牌考试GRE和托福或遭出售

Core Viewpoint - The Educational Testing Service (ETS) is negotiating the sale of its Graduate Record Examination (GRE) and Test of English as a Foreign Language (TOEFL) businesses due to declining test-taker numbers, increased market competition, and changes in U.S. policies affecting international students [1][4]. Financial Pressure - ETS has faced financial difficulties, leading to multiple layoffs and the removal of smaller testing products from its portfolio. The organization has seen a significant decline in the number of GRE test-takers, dropping from 510,000 in 2017 to approximately 200,000 in 2024 [2][4]. - In the fiscal year ending September 2024, ETS reported revenues of $1.09 billion, with over 80% coming from core examination products and assessment services [3]. Market Challenges - The pandemic and changes in admissions policies at prestigious universities have weakened the dominance of GRE and TOEFL. Notably, many U.S. universities no longer require GRE scores for certain graduate programs [4]. - The number of international students enrolled in U.S. higher education is projected to decline by 1% in the fall of 2025, with a 12% drop in graduate-level international students [5]. Competitive Landscape - The language testing market is undergoing transformation, with competitors like Duolingo English Test (DET) gaining traction due to the convenience of at-home testing. The market is seeing a shift in demand, with a significant increase in IELTS test-takers compared to TOEFL [7][8]. - ETS is implementing changes to its testing formats, including reducing test durations and improving scoring speed, to remain competitive [8]. Potential Buyers - ETS is in discussions with several potential investors, including Hillhouse Capital and Nexus Capital Management, to expand its influence in markets like the Middle East and India [9]. - Private equity firms are increasingly entering the education sector, as evidenced by Nexus Capital's recent acquisition of the ACT organization for $240 million [10].