2026年全国“老字号嘉年华”启幕

Core Viewpoint - The "National Old Brand Carnival" and Greater Bay Area Consumption Season aims to enhance consumer experiences and cultural festivities through a series of 35 themed activities throughout the year, focusing on revitalizing traditional Chinese brands and products [1] Group 1: Event Overview - The event was launched on January 26 in Guangzhou, themed "National Goods Trend Revitalization" [1] - The carnival will feature four main themes: "Old Brand Creative Market," "Old Brand Public Appreciation," "Old Brand Famous Products Expo," and "Old Brand Craftsmanship Going Global" [1] - A total of 35 key activities will be organized across various regions to expand the supply of quality goods and services [1] Group 2: Upcoming Activities - Eight national thematic activities will be launched in conjunction with the upcoming Year of the Horse Spring Festival, creating a "one-stop" shopping platform and consumer experience [1] - The Greater Bay Area Consumption Season activities will run until January 28 [1] Group 3: Product Highlights - The Guangdong Provincial Department of Commerce announced the second batch of "Yue Hand Gifts," which includes three categories: technological cultural creations, intangible cultural heritage health products, and specialty flavors [1] - Guangzhou will promote a selection of new "national trend" products from old brands, showcasing new business models and scenarios [1] - Featured products include Wanglaoji International Canned Drink, Zhujiang Beer Tea Beer, and commemorative balls for the 15th National Games [1]