“胖改”失灵？永辉北京一门店突然停业，调改不满1年

Core Viewpoint - Yonghui Supermarket's store at Hongkun Plaza in Beijing has suspended operations due to issues with the property management, including the inability to access the main entrance and interruptions in water and heating supply. The store had recently undergone renovations and reopened in March 2025, but it is now facing significant operational challenges and financial disputes with the property management [1][4][10]. Group 1: Store Operations and Financial Issues - The Yonghui Supermarket at Hongkun Plaza has been closed since January 23, with customers reporting blocked entrances and locked escalators [3][4]. - The shopping center claims Yonghui has not paid over 16 million yuan in rent and other fees since the store's renovation completion [10][11]. - Yonghui's official response indicates that they are in discussions to resolve the issues and aim to reopen the store soon [10][11]. Group 2: Financial Performance and Strategic Adjustments - Yonghui Supermarket is projected to incur a net loss of 2.14 billion yuan for 2025, marking a 45.6% increase in losses compared to the previous year [14]. - The company has been in a continuous loss situation for five years, with total losses exceeding 10 billion yuan during this period [15]. - In 2025, Yonghui closed 381 stores that did not align with its strategic direction, leading to significant one-time costs related to asset write-offs and operational disruptions [19][22]. Group 3: Market Position and Competitive Strategy - Yonghui has completed renovations on 315 stores, making it the supermarket brand with the most "Pang Donglai-style" adjustments in China [24]. - The company is shifting its strategy from "scale expansion" to "quality growth," aiming to redefine its market positioning [18]. - The challenges faced by Yonghui in adopting the Pang Donglai model reflect broader industry difficulties, as other retailers also struggle with similar transformations [25][27].