地方两会|广东省政协委员陈维靖：以体旅融合激活消费与乡村振兴双动能

Core Viewpoint - The development of outdoor sports destinations in Guangdong is seen as a crucial strategy to unleash sports consumption potential and promote the integration of culture and tourism, particularly in the context of the national "14th Five-Year Plan" [1][2]. Group 1: Outdoor Sports Consumption Potential - Guangdong, as a major population and consumption province, has significant potential for outdoor sports consumption, yet only three locations were included in the first batch of outdoor sports destination construction by the National Development and Reform Commission, indicating room for improvement [3]. - The "Yue Enjoy Warm Winter, Enjoy Guangdong" consumption season plan aims to create new consumption scenarios by integrating sports, culture, and tourism, providing a favorable policy platform for cultivating outdoor sports destinations [3]. Group 2: Development Opportunities and Challenges - The Qingyuan Yingxi Peak Forest, characterized by unique karst landforms, has developed various outdoor sports activities, attracting many enthusiasts and forming a preliminary market foundation for becoming a key outdoor sports destination [3][4]. - Despite its potential, the development of Yingxi Peak Forest faces challenges, including a lack of comprehensive planning, weak infrastructure, inadequate public services, and insufficient brand promotion [4][5]. Group 3: Systematic Suggestions for Development - Suggestions for enhancing Yingxi Peak Forest's development include integrating it into the provincial outdoor sports destination layout, improving infrastructure, and creating a unified brand image [5][6]. - The proposal emphasizes the need for a specialized planning document that aligns outdoor activities with ecological protection and safety management, ensuring sustainable development [6]. - Infrastructure improvements are essential, including roads, parking, utilities, and visitor services, to support high visitor volumes and quality events [6][7]. Group 4: Brand Promotion and Rural Revitalization - A unified "Yingxi Outdoor" brand image should be developed, leveraging provincial promotional activities to enhance visibility and attract visitors [7]. - The surrounding villages should be engaged in providing services related to accommodation, dining, and tours, allowing local communities to benefit from the economic opportunities generated by outdoor sports [7]. - The ongoing integration of sports and tourism in Guangdong, supported by policies like the "Hundred Million Thousand Project," provides a conducive environment for the development of outdoor sports destinations [7][8].