国家税务总局：2025年我国消费市场呈现多方面新亮点

Core Insights - The National Taxation Administration of China indicates that by 2025, the consumer market will exhibit new highlights driven by various policies, with significant demand in home appliances, smartphones, and new energy vehicles [1][2][4] Group 1: Consumer Trends - Home appliance consumption is expected to grow, with retail sales of refrigerators, kitchen appliances, and smartphones increasing by 17.4%, 12.9%, and 18.6% year-on-year respectively in 2025 [1] - New energy vehicle sales are projected to rise, with a year-on-year increase of 24.3% in volume and 21.1% in sales revenue [1] - The "old-for-new" policy has effectively stimulated large-scale consumer demand, aligning with the green consumption trend and promoting the automotive industry's transition to new energy [1] Group 2: Digital Empowerment - Digital technologies such as AI and VR are reshaping consumer behavior, leading to a year-on-year increase of 9.4% and 13.3% in internet life service platforms and food delivery sales respectively in 2025 [2] - The digital cultural consumption sector, represented by gaming and animation, is also showing potential, with a projected year-on-year sales growth of 16.6% [2] - The integration of online and offline services is becoming the norm, significantly enhancing the consumption ecosystem [2] Group 3: Cultural and Sports Consumption - The cultural tourism sector is experiencing revitalization, with sales in artistic performances increasing by 17.3% year-on-year, and related services such as travel agencies and scenic spots seeing growth of 11.2% and 26.1% respectively [2] - The sports and health industry is thriving, with sports exhibition services and consulting services growing by 12.2% and 27.8% year-on-year [3] - Health-related services are emerging as new consumer hotspots, with health consultation and wellness services increasing by 11.7%, 12%, and 16.5% respectively [3] Group 4: Senior and Youth Consumption - The aging population is driving demand for senior care services, with expenditures on elderly care and related services increasing by 24.9%, 23.1%, and 15.4% year-on-year [3] - The development of childcare services is also on the rise, with a year-on-year growth of 5.4% in nursery services [3] Group 5: Inbound Consumption - The expansion of tax refund policies for outbound tourists has significantly boosted inbound consumption, with the number of tourists benefiting from tax refunds increasing by 305% and the sales of tax refund goods rising by 95.9% [4] - The implementation of new tax refund policies has optimized the shopping experience for inbound tourists, with over 12,930 stores participating in the program [4] - The diverse highlights of the consumer market in 2025 reflect the effectiveness of targeted consumption stimulus policies [4]