一个个直播间成为乡村振兴的“新引擎”

Core Viewpoint - The rise of rural e-commerce influencers, known as "village broadcasters," in Luzhou is significantly contributing to local economic development and the promotion of agricultural products through live streaming platforms like Douyin [3][4][5]. Group 1: Growth of Rural E-commerce - The village broadcaster Ming Hongqiang has over 1.68 million followers on Douyin and estimates sales of tens of thousands of yuan during the upcoming New Year festival [3]. - Luzhou has cultivated a significant number of rural e-commerce influencers, with 2 individuals having over 10 million followers, 80 with over 1 million, and 1,130 with over 100,000 followers [3]. - Ming Hongqiang's live streaming sessions have reached up to 100,000 viewers, generating sales exceeding 200,000 yuan in a single session [4]. Group 2: Economic Impact - The rural e-commerce sector in Luzhou achieved a network retail sales figure of 1.901 billion yuan in 2025, marking a year-on-year growth of 16.59%, while agricultural product sales reached 1.169 billion yuan, up 12% [7]. - Ming Hongqiang has established two companies to support local farmers, teaching them video production and facilitating the sale of local products, including over 6,000 free-range chickens and more than 500,000 jin of local specialties [5]. Group 3: Challenges and Support - New rural broadcasters face challenges such as competition and lack of experience in account management and market analysis [9][10]. - The Luzhou government is implementing policies to strengthen the training of rural e-commerce personnel, having conducted 21 training sessions for 770 individuals in 2025 [11][12]. - Future initiatives include hosting live streaming competitions and resource matching events to enhance the capabilities of rural broadcasters and connect them with agricultural producers and sales enterprises [12].