网上年货节持续至3月初

Core Viewpoint - The "2026 Beijing Online New Year Goods Festival" has commenced, running until March 4, featuring participation from multiple platforms and companies to create a consumer event for citizens [1] Group 1: Event Overview - The festival is organized by platforms such as Meituan, JD.com, Douyin, Taobao, and Wangfujing Global Purchase, utilizing both online and offline strategies to enhance consumer engagement [1] - Meituan's "2026 National Online New Year Goods Festival" features over one million merchants and has invested over 100 million yuan in subsidies [1] - JD.com's New Year Goods Festival will last until February 23, offering various products and integrating resources to meet New Year shopping needs [1] Group 2: Promotions and Activities - Douyin's "Douyin Mall New Year Goods Festival" runs until February 10, providing discounts starting at 15% and offering stackable platform consumption vouchers [1] - Wangfujing Global Purchase's New Year activities will continue until February 8, featuring promotions on beauty, skincare, and food products, with limited-time welfare vouchers available [1]