Group 1 - Tuo Pai announced that Liu Xiaoqing and Yang Yuguang will serve as "Tuo Pai Special Mouthpieces" for the Spring Festival, aiming to enhance brand engagement during the holiday season [1] - Liu Xiaoqing's broad appeal across all age groups and Yang Yuguang's comedic style align well with the emotional value sought by young consumers in the liquor market, reinforcing the brand's connection to festive gatherings [1] - This strategic move is expected to boost sales during the Spring Festival and solidify Tuo Pai's position in the mass liquor market [1] Group 2 - The government of Zunyi City has set a target for the liquor industry to reach an output value of 150 billion yuan by 2026, with initiatives to stabilize production, adjust structure, and expand markets [2] - The city aims to attract 200 projects with over 100 million yuan in investment and achieve a fixed asset investment growth rate of around 4% [2] - Zunyi's focus on innovative consumption models and tourism experiences reflects a strategic upgrade for the liquor industry during a period of adjustment, providing a model for transformation through regional empowerment and channel innovation [2] Group 3 - Zhang Yu A announced a promotional event for shareholders featuring a "Long Tail Cat" product tasting and a lottery, aimed at engaging shareholders and promoting new products [3] - The event includes a 100% winning lottery for tasting the new product and encourages social media sharing to enhance market visibility [3] - This initiative is designed to strengthen the connection between the capital market and consumer market, boosting shareholder confidence while leveraging their social networks for product promotion [3]
沱牌新春官宣刘晓庆、杨雨光;遵义市称2026年力争白酒产业产值达1500亿元丨酒业早参