非遗灯彩+数智光影，上海豫园灯会呈现“最上海”年味

Core Viewpoint - The "Yuyuan Lantern Festival" in Shanghai has been upgraded this year, extending its geographical boundaries and creating a new "six zones integrated" experience, emphasizing a blend of traditional culture and modern technology [1][3]. Group 1: Event Overview - The festival lasts for 36 days and is themed "Returning Home for the New Year," connecting historical and modern elements through a light narrative from Yuyuan to BFC and the Bund [1]. - The event features a combination of intangible cultural heritage lanterns, digital technology, trendy art, and local culinary experiences, aiming to create a comprehensive experience platform for visitors [1]. Group 2: Cultural and Technological Integration - The core area of the festival, the Yuyuan Folk Art Lantern Zone, presents the fourth season of "Shan Hai Qi Yu Ji" with the theme "Dream as a Horse, Wilderness in Bloom," showcasing a visual feast that merges traditional craftsmanship with modern technology [3]. - Digital light and shadow interactions allow visitors to immerse themselves in the festive atmosphere, with daily performances at the Nine-Curve Bridge that integrate cultural elements and mythological stories [3]. Group 3: Consumer Experience and Economic Impact - The festival serves as a one-stop consumption platform, stimulating the holiday economy through market activities, innovations from time-honored brands, and popular cultural products [6]. - The Yuyuan Old Schoolyard Road New Year Market creates a vibrant atmosphere with various stalls, allowing visitors to experience traditional customs and modern life while enjoying local delicacies [6].