Core Viewpoint - The article highlights the innovative approach of a new type of bookstore, "Dewei Bookstore," which combines books and coffee to create a vibrant community space, redefining the traditional bookstore model in the face of e-commerce challenges [5][9]. Group 1: Background and Concept - The founder, Jin Cheng, transitioned from an IT career to pursue his dream of opening a bookstore, recognizing the challenges posed by e-commerce on traditional book sales [6]. - Jin Cheng's vision was to create a bookstore that does not solely rely on book sales but integrates other revenue streams, particularly through coffee sales, to ensure sustainability [6][8]. - The bookstore is designed to be a lively space where books and coffee coexist, aiming to attract a community of book lovers and coffee enthusiasts [5][7]. Group 2: Operational Strategy - The bookstore occupies a 72-square-meter space, with a significant portion dedicated to seating rather than just book displays, fostering a social atmosphere [7]. - Jin Cheng emphasizes the importance of creating a "psychological community" rather than a standardized chain store, focusing on a specific clientele that appreciates books and coffee culture [8]. - The operational model rejects typical marketing strategies like book signings or online sales, prioritizing the in-store experience and community engagement [8]. Group 3: Financial Viability and Future Outlook - Since its opening in December 2015, Dewei Bookstore has seen positive growth, with increasing customer traffic and recognition of independent bookstores and specialty coffee shops [9]. - Jin Cheng maintains a low-desire mindset regarding profits, focusing on covering basic living expenses and rent rather than aggressive expansion or profit maximization [9]. - The future vision for the bookstore is to continue providing a unique space for book lovers, without the intention of becoming a chain or pursuing public listing, reflecting a trend towards individualized consumer experiences [9].
金城与他的“新型书店”： 在沈阳闹市造一处精神氧吧
Xin Lang Cai Jing·2026-01-27 00:10