2025年银行理财透视：1800万投资者跑步入场，市场规模突破33万亿元！理财收益率跌破2%

Core Insights - The banking wealth management market in China reached a total scale of 33.29 trillion yuan by the end of 2025, reflecting an 11.15% increase from the beginning of the year [1][4][3] - A total of 3.34 million new wealth management products were launched in 2025, raising 76.33 trillion yuan in funds [1][3] - The number of investors holding wealth management products grew to 143 million, a 14.37% increase year-on-year, with individual investors accounting for the majority [1][13] Market Size and Growth - By the end of 2025, the total number of wealth management products in existence was 46,300, an increase of 14.89% from the start of the year [3] - The wealth management market's scale is expected to continue expanding, with projections suggesting an increase of around 3 trillion yuan in 2026, potentially reaching between 36 trillion and 37 trillion yuan by year-end [4][6] Investor Demographics - The number of individual investors reached 141 million, making up 98.64% of total investors, while institutional investors numbered 1.94 million [13][14] - The risk preference among individual investors showed a shift, with an increase in both conservative and aggressive risk profiles [14][17] Product Performance and Returns - Wealth management products generated a total return of 730.3 billion yuan for investors in 2025, a 2.87% increase from the previous year [1][19] - The average yield of wealth management products fell to 1.98%, down 0.67 percentage points from 2024, primarily due to a high proportion of fixed-income products [21][22] Asset Allocation - Fixed-income products dominated the asset allocation, accounting for 97.09% of the total scale, with only a small portion allocated to mixed, equity, and other asset types [21][22] - The allocation to public funds increased, with assets directed towards public funds rising to 5.1%, up 2.2 percentage points from the previous year [10][11] Distribution Channels - Wealth management companies expanded their distribution channels, with 31 out of 32 companies offering products through banks other than their parent institutions [17]