三家具身智能先后官宣，机器人公司为何“组团”上春晚？

Core Viewpoint - The emergence of embodied intelligence companies as partners for the 2026 Spring Festival Gala signifies a shift in industry perception, with increased recognition of the investment potential in robotics following the 2025 Spring Festival [1][7]. Group 1: Industry Trends - The participation of embodied intelligence companies in the Spring Festival Gala is seen as a turning point, allowing the general public to experience robots, which enhances market application value [1][7]. - The industry has witnessed a change in investment attitudes, with previous hesitations due to high costs and implementation challenges now replaced by a recognition of the necessity for investment [1][7]. Group 2: Company Highlights - Yushu has officially announced its role as a robot partner for the 2026 Spring Festival Gala, marking its third participation after showcasing a robotic cow in 2021 and a humanoid robot program in 2025 [2][8]. - Yushu's humanoid robot production reached over 5,500 units in 2025, with ongoing efforts towards an IPO [2][8]. - Galaxy General Robotics has been designated as the official partner for embodied large model robots for the 2026 Spring Festival Gala, boasting a significant data set for robot training [2][8]. - Galaxy General Robotics completed a financing round of over $300 million in December 2025, achieving a valuation of $3 billion [3][9]. - Magic Atom has also been announced as a strategic partner for the 2026 Spring Festival Gala, showcasing its self-developed hardware and various robotic products [4][10][11]. Group 3: Market Developments - The trend of robotics companies appearing on major television events has been growing, with multiple firms showcasing their technologies [5][11]. - The debut of a versatile robot artist group by Zhiyuan Robotics at a New Year's Eve concert highlights the increasing integration of robotics in entertainment, supported by advanced platforms for content adaptation and learning [6][11].