岷县：冰雪“冷资源”激活文旅“热经济”

Core Insights - The article highlights the transformation of Mincounty's winter tourism through the activation of ice and snow resources, turning the "cold resources" into a "hot economy" for the local tourism industry [1][3]. Group 1: Economic Impact - Mincounty's winter tourism has shifted from a "low season" to a "high season," significantly contributing to the local economy [3]. - In 2025, the county is projected to receive 4.6684 million tourists, generating a total tourism revenue of 3.17 billion yuan, reflecting a year-on-year growth of 36.6% [3]. Group 2: Business Model Innovation - The innovative "summer-winter linkage" business model at the Hongse Farm in Mazichuan Town includes summer activities like boating and dining, while winter operations focus on skiing, enhancing visitor experiences and service quality [2]. - The farm averages around 300 visitors daily during winter, with a revenue of approximately 6,000 yuan per day, while also supporting local communities by renting space to help them increase their income [2]. Group 3: Cultural and Ecological Integration - The development strategy emphasizes the integration of red culture and ecological resources, leveraging historical sites and natural attractions to enhance tourism offerings [2]. - The local government aims to improve tourism infrastructure and diversify experiences, ensuring the transmission of red cultural heritage and the sustainable utilization of green resources [2].