河南捧出新春“消费盛宴”

Group 1 - The "Enjoy Spring Festival · Enjoy Henan" consumption season will take place from January to March, focusing on revitalizing consumption, New Year goods consumption, and scenario-based consumption [1] - The event aims to create a vibrant atmosphere with measures that promote inclusivity, quality upgrades, and a joyful environment, integrating multiple business formats and scenarios [1] - Activities will be organized to promote high-quality Henan products, launching the first wave of New Year consumption [1] Group 2 - Shopping maps will be released to enhance the gathering effect of commercial areas, encouraging extended business hours and special night promotions [2] - Local culinary offerings will be highlighted, promoting Henan cuisine and creating a "Henan Flavor 18" brand IP matrix [2] - Collaborative efforts among commerce, culture, and tourism sectors will be made to promote local products and tourism activities, including the "Winter Tour Central Plains" campaign [2] Group 3 - A series of consumer-friendly policies will be introduced, including the issuance of 200 million yuan in "Enjoy Henan" Spring Festival consumption vouchers [3] - Incentives for purchasing new energy vehicles and household appliances will be provided, along with promotional activities for dining and entertainment [3] - Zhengzhou has been selected as a pilot city for a lottery program linked to invoices, aimed at boosting consumer spending during holidays [3]