Starbucks Reports CEO Brian Niccol Earned $31 Million In 2025

Compensation Overview - Starbucks CEO Brian Niccol's total compensation for fiscal 2025 was $31 million, a significant decline from $96 million in fiscal 2024 [1][2] - The 2025 compensation package included a $5 million bonus and nearly $20 million in stock awards, reflecting a decrease in performance-based incentives due to stock performance [2][4] Leadership and Strategy - Niccol, who became CEO in September 2024, aims to rejuvenate growth at Starbucks through a strategy called "Back to Starbucks," which has shown some initial positive results [3] - Despite the strategy, Niccol has not yet fully convinced investors of its effectiveness [3] Stock Performance - Starbucks stock experienced a 7.7% decline in 2025, marking the fourth consecutive annual decline, which impacted Niccol's performance-based compensation [4] - The company reported comparable sales growth for the first time in a year and a half, driven by strong international operations [4] Upcoming Financial Reporting - Starbucks is set to report its fourth-quarter earnings soon, with an investor presentation expected to outline financial targets for the first time under Niccol's leadership [5]