Zhong Jin Zai Xian·2026-01-27 02:57Core Insights - JD.com has officially launched its annual New Year shopping festival on January 25, featuring significant discounts and promotions, including up to 50% off and additional subsidies of up to 3,000 yuan [1][2] - The introduction of AI-native digital humans marks a technological upgrade in live streaming, transitioning from a tool-based approach to a more interactive and personalized experience [2][16] Group 1: AI Native Digital Humans - The new generation of AI-native digital humans, powered by JD's JoyAI model, allows for real-time generation of various personas, enhancing the shopping experience for consumers and reducing costs for businesses [2][16] - Over 300 AI-native digital humans will be deployed during the New Year festival, covering diverse scenarios such as product promotion and brand activation [16] Group 2: Creative Engagement Strategies - The festival features over 100 brand presidents as digital avatars, engaging in live streams to promote popular products at discounted prices [3][9] - Unique characters like "Ma Honghong" and historical figures such as "Xu Xiake" are utilized to create immersive and entertaining shopping experiences, blending culture and commerce [12][14] Group 3: Technological Advancements - JD's AI-native digital humans can maintain stable, long-duration live streams with natural interactions, thanks to advancements in the JoyAI model [14][15] - Innovations include solutions to common issues like hand illusion and enhanced facial expression capabilities, allowing for a more lifelike digital presence [15][16]