海通国际：维持老铺黄金(06181)“优于大市”评级 差异化原创贡献营收

Core Viewpoint - Haitong International maintains an "outperform" rating for Laopu Gold (06181), with a target price of HKD 948.4, indicating a potential upside of 20.4% by 2026, driven by strong revenue and net profit growth exceeding 200% in 2025 due to store expansion, membership growth, and product innovation [1] Group 1: Financial Projections - Revenue for Laopu Gold is expected to grow by 217% year-on-year to CNY 26.96 billion in 2025, with approximately CNY 14.6 billion in 2H25, reflecting a 193% increase [2] - The company anticipates a same-store sales growth of over 160% for 2025, with 2H25 same-store sales growth projected at over 120%, despite a high base effect from 1H25 [2] - The net profit attributable to the parent company is projected to reach CNY 4.63 billion in 2025, a 214% increase year-on-year, with 2H25 net profit expected to be CNY 2.36 billion, up 167% [2] Group 2: Store Expansion Strategy - Laopu Gold plans to deepen its "small but exquisite, large but beautiful" luxury store location strategy, adding approximately five new stores in top-tier shopping districts in Shanghai, Shenzhen, and Hong Kong during the second half of 2025 [3] - The company has opened its first overseas store in Marina Bay Sands, Singapore, in June 2025, enhancing its international presence and reaching high-net-worth customers [3] - As of December 19, 2025, Laopu Gold operates over 46 self-operated stores across 16 cities, with a focus on first-tier and high-end commercial properties [3] Group 3: Product Innovation - Laopu Gold is driving product iteration through differentiated original designs, with new product launches aimed at broadening its customer base and enhancing revenue contributions [4] - Notable product launches include the "Golden Cross" series in June 2025 and the "Goddess of Light" pendant in November 2025, showcasing a blend of cultural themes and contemporary aesthetics [4] - The brand plans to release a "Thousand Horses Series" for the New Year, aligning with gifting and collectible demands, indicating a clear rhythm in product innovation [4]