“平凉红牛工匠”赋能全产业链就业增收

Core Insights - The "Pingliang Red Bull Craftsman" has been recognized as a provincial labor service brand, aiming to enhance local employment and income through a comprehensive labor service system rooted in the billion-level red bull industry chain in Pingliang [1] Group 1: Labor Brand Development - The labor brand focuses on connecting various segments of the industry chain to meet labor demands, emphasizing the transformation from "manual labor" to "skilled labor" and promoting local income generation [1] - The local government has implemented supportive policies to cultivate the brand, resulting in an increasing number of workers becoming "Pingliang Red Bull Craftsmen" [1] Group 2: Training and Skill Development - The city has adopted efficient training methods to develop the skills of "Pingliang Red Bull Craftsmen," including innovative training models such as "theory + practice" and "online courses + live broadcasts" [2] - Over the years, the city has conducted specialized training in areas like beef cattle breeding and animal disease prevention, successfully training over 1,500 "industry technical experts" and 16,800 "local specialists" [2] Group 3: Employment and Economic Impact - The initiative has created significant employment opportunities, with 154 enterprises and 65 cooperatives linked to 17,400 farming households, directly generating over 100,000 jobs [3] - The development of local brands and the establishment of over 60 retail and dining outlets have further contributed to job creation, engaging more than 50,000 individuals in various sectors including live streaming sales and cold chain logistics [3] - The entire red bull industry chain now employs 238,000 people, demonstrating a successful cycle of high-quality industry development and job creation [3]