Di Yi Cai Jing·2026-01-27 04:26Core Viewpoint - The photovoltaic industry is undergoing a significant transformation towards high-quality development, driven by both internal corporate self-discipline and external government support, as evidenced by recent regulatory measures and policy adjustments aimed at combating price competition and fostering innovation [1][4][7]. Industry Performance - The photovoltaic sector is currently facing severe financial challenges, with major companies like Tongwei Co. and LONGi Green Energy projected to incur substantial losses in 2025, highlighting the industry's struggle with low-price competition and rising material costs [1][2]. - The average gross margin for the industry has plummeted to just 3.64%, leading many companies into a cycle of "production equals loss" [2]. Competitive Landscape - The industry is experiencing an oversupply of homogeneous production capacity, with silicon material capacity exceeding global demand by more than double, resulting in a fierce price war among companies [2][3]. - Companies that previously relied on scale advantages are now also facing revenue declines and negative profits, indicating a widespread crisis across the sector [2]. Material Costs and Innovation - The price of silver, a critical component in photovoltaic cells, has surged by 231% in 2025, pushing companies to adopt cost-reduction technologies such as "less silver" or "silver-free" approaches [3]. - The focus on price competition has led some companies to neglect technological innovation and quality improvement, which are essential for long-term survival [3]. Government Role and Policy Recommendations - Government intervention is crucial for the success of the anti-involution measures, requiring a unified and clear policy direction to stabilize market expectations and foster industry consensus [4][6]. - There is a need for coordinated regulatory efforts across various government departments to effectively combat unfair competition and ensure sustainable industry practices [5][6]. Future Outlook - The current challenges in the photovoltaic industry present an opportunity for transformation, shifting from a focus on quantity to value creation, which is expected to be a long-term process [7]. - Some companies are beginning to reduce losses, and there is optimism that the industry may see a profitability turning point in early 2026 [7].