Sou Hu Wang·2026-01-27 04:41Core Insights - JD.com is hosting a New Year shopping festival called "Opening Luck Surprise Day" from January 27 to 28, featuring a wide range of fashion and beauty products, including clothing, cosmetics, and luxury items [1][8] - The event includes significant promotions such as limited-time offers starting at 1 yuan, discounts of up to 50%, and exclusive celebrity collaborations [1][6] Promotions and Offers - The festival features a variety of promotional activities, including a 15% official discount, a direct reduction of 600 yuan on orders, and interest-free installment options [5] - Special limited-time offers include products like SK-II skincare sets and Cartier watches starting at 1 yuan, along with exclusive celebrity-signed merchandise [3][6] Featured Products - Notable products include the SK-II New Year skincare set, Carver limited edition surfboard, and various luxury items such as the Cartier Ballon Bleu watch and gold-plated horse figurines [3][5] - The event also highlights new arrivals from popular brands like YSL, Prada, and domestic brands, featuring limited edition gift boxes and celebrity collaborations [5][7] Live Streaming and Engagement - On January 28, JD.com will host a live streaming event featuring exclusive offers and celebrity interactions, enhancing customer engagement and shopping experience [6][7] - The live stream will include special promotions such as 30% off and additional discounts, aimed at attracting more customers during the festival [6]