建设品牌强省 汇聚支点动力 湖北品牌总价值首破3万亿元

Core Viewpoint - The Hubei brand value has surpassed 3 trillion yuan for the first time, indicating a significant leap in brand development from quantity to quality [1] Group 1: Brand Value and Achievements - In 2025, Hubei's brand value reached over 3 trillion yuan, with 539 geographical indication trademarks and 316 recognized "Hubei quality" products [1] - The conference highlighted the theme "Building a Strong Brand Province, Gathering Support for Development," summarizing key achievements and planning for the future [1] - The development model of Hubei brands showcases a collaborative approach across various dimensions, including points, lines, chains, and surfaces [1] Group 2: Industry and Product Development - Hubei focuses on advanced manufacturing clusters, implementing quality improvements in key industries such as optoelectronics and intelligent construction [2] - Key projects in industries like laser technology and low-altitude economy have been successfully implemented, enhancing the quality of production [2] - The "知音湖北" brand matrix achieved over 500 million online impressions, while popular tourism routes became national hotspots [2] Group 3: Future Brand Strategy - Hubei's brand development will focus on three key tasks: serving national strategies, enhancing brand resilience, and leveraging policy opportunities [3] - The province aims to transition from "product management" to "brand management," emphasizing strategic leadership, innovation, quality, cultural empowerment, and environmental optimization [3] - Hubei seeks to position its brands as a solid support for the rise of Central China and as a "golden business card" for global outreach [3]